ads

I decided to watch a series of shampoo ads for my assignment. Who created the message and why? Well, shampoo makers to sell shampoo. Who is the target audience? Young, affluent women based on the demographics of the ads. Aparantly, men don't wash their hair. Unless they have dandraff. Then it's OK. I'm not sure about "creative lanuage" but there are quite a few buzzwords they like using. Thick, full, silky, shiney, strong, light, hold and a whole lot of scientific mumbo jumbo like B vitamins, formula, tested, proven, fortified, extract etc. How did the message make me feel? It made me want to have nicer hair! How might people react differntly? Well, like I said, their are very few men in these ads. Guys might be disuaded from buying the brand because they think it's girly. Also, some of the ads I watched, like the ones for Prell or Pert Plus were from the 80s and emphasised big, full bodied hair. Watching it now, the dated hairstyles might be a turn off. Most of the newer ads emphasis shiney, pinstraight hair. As for values, lifestyles and points of view, the dated ads emphisised wealth with posh outfits, jewelry, women going to the gym etc. The newer ones show young, free spirits. Women dance in the streets and go to outdoor parties. Both types of ads imply that the shampoo with attract the opposite sex. Noone old, ugly, poor, gay or unhappy is to be seen.